This breakthrough formula delivers a soft-touch, weightless mascara that won’t smear, smudge, flake or budge. Wear a simple everyday lash, build Jo Baker’s signature thick, bold, spidery lashes so often seen on the red carpet, or whatever look the occasion calls for. This inky black volumizing mascara has the added benefits of conditioning and protecting while bringing structure to your lashes - all the drama, none of the heavy, crunchy lashes. It’s not just mascara, it’s a statement.