It is called Lausanne Underground Film & Music Festival, but people prefer to use the acronym LUFF. Currently—as I write this, it is on, in its 11th year—the festival is known for the panoply of music creation and cinematography “left in the shadow of the mainstream culture,” says the festival branding and poster designer Demian Conrad. This year’s LUFF campaign is psychedelic revival. And it will blow your mind. “We built the concept around raster technology,” Conrad explain