“Our visual approach sought to position Air Company between the world’s of luxury and technology,” LA-based creative practice Mouthwash Studio tell us, discussing their identity for the carbon technology brand, known for capturing and repurposing CO2 from the atmosphere. “It’s tough to prescribe a single approach that works for everything,” they continue, noting the wide-ranging nature of the products, technologies and markets Air Company is involved with, “instead, we opted for a modular system that focuses attention towards campaign-centred moments.”