3 Tips for Business Copywriting: How to Write About Your Business. • Take a breath - When it comes to your copy, communicating who you are is more important than having perfect sentence structure, using impressive vocabulary, or avoiding slang. • Don't rush it - Set a timer for five minutes. Write anything that comes to mind for five minutes, and then move on. In another hour or two, do another five. • Rewrite - Think of a sculptor molding clay. They start with a gray-brown blob of nothing, and they keep adding and taking away until something beautiful emerges. You can do the same with your writing. For more business tips, business strategy, and marketing tips follow @jessicaclayzimmerman.