This is the first vintage M&M's package I've encountered that uses actual M&M's for part of the graphic design. These days it's common, but not so back then. I do find this quite appealing, though the basic design still has it's appeal. This comes from the "Munktiki Collection", a large lot of consumer goods packaging saved and stored by Californian Paul Nielsen during the 1970's. A collection I recently acquired and will be documenting here. For more on Paul's current activities, check out www.munktiki.com.