For more than 30 years, the TED conference series has presented enlightening talks that people enjoy watching. In this article, Anderson, TED’s curator, shares five keys to great presentations: Frame your story (figure out where to start and where to end). Plan your delivery (decide whether to memorize your speech word for word or develop bullet points and then rehearse it—over and over). Work on stage presence (but remember that your story matters more than how you stand or whether you’re visibly nervous). Plan the multimedia (whatever you do, don’t read from PowerPoint slides). Put it together (play to your strengths and be authentic). According to Anderson, presentations rise or fall on the quality of the idea, the narrative, and the passion of the speaker. It’s about substance—not style. In fact, it’s fairly easy to “coach out” the problems in a talk, but there’s no way to “coach in” the basic story—the presenter has to have the raw material. So if your thinking is not there yet, he advises, decline that invitation to speak. Instead, keep working until you have an idea that’s worth sharing.
