Disney characters have huge eyes, exaggerated features, and often don’t look like something you’d see outside of a toy aisle, and yet a lot of this is done for marketing purposes since when you really look at it, they look innocent, friendly, and more conducive to the fantasy that they’re pushing. Looking at Elsa side by side with her movie and more realistic self one can see that the bigger lips and slightly smaller eyes give her a very different look, and lessening the roundness of her face definitely changes things a bit. Even her hair appears to change just