Oiselle is an American running company for women by women. The first print publication for the brand was designed by Steven Watson and Regina Baerwalde of the creative agency, Turnstyle. The publication's goal was to explore themes in the running community and elevate athletes' voices. The design is based upon a grid and has lively elements that visually run and flow through the pages. The fluorescent ink is an element chosen thoughtfully, a tip of the cap to their Firecracke