This guest post is written by Clarence Charron, a music industry writer, teacher, and late night show host who loves to talk about the business in bright and colourful ways. For more information about Clarence, see their bio below. As an independent artist in today’s digital age, clear branding is essential. The rise of technology has made it possible for you to record music without a major label’s backing; however, it has also made it easier for everyone else to do the same thing. With more content out there trying to flag down fans’ attention, clearly knowing who you are,