Paperless Post is an e-commerce company that provide digital platform for customizable invitations cards, greeting cards and stationery that can be sent and received via emails. The company was founded in 2008 by brother and sister entrepreneurs James and Alexa Hirschfeld when they were in their mid-twenties. James came up with the idea when searching for invitations for his 21st birthday party and found a gap in the market for trendy online digital communication and utilizing technology to help connect people in person in the real world. It started out as an online only company and commenced printed stationery in 2012. Users can choose to send invites, cards by emails or traditional snail mails. Paperless Post has propagated from a light bulb moment into a company that has sent out 85 million cards with 100 million users since its inception. In June 2018, Paperless Post introduced its new mobile friendly product called Flyers for more casual events invites & currently free of charge.