The Einstein Hunch™ is a term developed by a certified personal trainer and author Gma Goldie. After several clients who were plagued by bad posture, she felt a name associated with a brilliant man who also had bad posture would be helpful for her clients to grab hold of the idea of how important posture is to their muscular physique. Why the term Einstein Hunch™ ? Because like many of Gma Goldie's clients who are successful and very intelligent, they forget about taking care of their body.