Russian art director Vera Zvereva is the one responsible for this adorable cat-inspired design which landed on the packaging of four milk products of Bryansk Dairy Plant’s Милград (Milgrad) product line. And, as it seems, people have been loving this new design quite a bit. Apparently, since the dairy market occupies more than 22% of the FMCG food products structure, the designer was aiming to create a unique design that would help the brand stand out on the dairy shelf, increase sales and expand the geography of representation and distribution channels.