It’s particularly difficult to design and build landing pages because they often need to appeal to several different types of people, as well as fulfil several different goals. Often they need to inform visitors, get them excited and interested in a product and help to show off the product in the best light possible. Not everyone looks at a landing page in the same way – some are extremely visually oriented and will respond better to imagery and bold headings, while others want to get down to the nitty gritty and will study everything you have to say. An effective and well-designed landing page will be built in a way that appeals to everyone. Of course, that’s significantly easier said than done.