Led by the maxim ‘Bar Rollins Loves You,’ Odd Hours Studio have crafted the unconventional and striking identity for Bar Rollins, a boutique wine bar based in Charleston, South Carolina. Designed to reflect the eccentricity, can-do-attitude and welcoming nature of the bar, Odd Hours turned towards legacy and landscape for the identity’s influences – taking into account the physical context and aesthetics of Charleston and the visual cues and quirks of vintage printed matter.