When Zafira Rajan decided to experiment in her business by niching down, her business exploded. If you’ve been struggling with the idea of niching down -- you know, the anxiety you feel “cutting out” an entire category (or categories!) of customers -- then this episode will have a profound impact on you. Zafira is the founder of Zafira Rajan, Inc., a branding strategy and copywriting consultancy for conscious coaches, health, wellness, and lifestyle entrepreneurs. She supports her clients in the elevation and creation of their brands through personality-driven conversion copy that brings their vision to life and impacts positive change