We’ve laid out three fundamental facts about commercial software: your development team will never be big enough; all of the profits are in the nth copy or nth subscriber; and the software bits we release are not the product. These led to three laws for software businesses (the Law of Ruthless Prioritization; the Law of Build Once, Sell Many; and the Law of Whole Product). One last market observation is that you can’t outsource your strategy. Not to your customer base, not to your sales force,