EXTRA STRENGTH FOR EXTRA VOLUME: OGX Extra Strength Biotin & Collagen Shampoo is a volume-creating powerhouse with an extra helping of vitamins and proteins to pump up fine strands LIGHTWEIGHT CLEANSING: Extra body doesn't mean extra weight with this thickening shampoo. It's an astonishingly lightweight blend that delivers deep clean, bold body, and incredible volume BIOTIN FOR THE WIN: Biotin, aka vitamin B7, is crucial for skin, nail, and hair health. We paired it with Collagen, a protein known to be rich in amino acids, to make a beauty power blend that nourishes hair and helps deliver a full, healthy look GO BIG AND GO OUT: Take your hair and hit the town with this extra strength thickening shampoo. Designed to fill your strands with life and body, OGX Extra Strength helps provide more volume than regular strength shampoo INFUSED WITH GOODNESS: A premium ingredient blend infused with bamboo fiber extract and hydrolyzed wheat protein creates a color-safe plumping shampoo designed to nourish hair with everything it needs to look healthy and beautiful Create the appearance of fuller, healthier hair *vs non-conditioning shampoo. For optimal results use the complete Extra Strength Biotin &Collagen collection of shampoo, conditioner, & oil