Proper examination and management of the current state of your business and its relation to the market is equally important as is the comprehensive approach to your future endeavors. These factors are essential parts of a functioning enterprise. As business does not exist without continuous demand and offer systems, entrepreneurs must constantly think ahead in order to succeed. Creating product roadmaps enables focused progress towards long-term objectives of your business. In this article, we will address what are product roadmaps and their position in business management. Moreover, we will present their key properties and discuss how they are built. Lastly,