Echinacea 'Secret Pride' is a charming perennial boasting a profusion of fragrant double white flowers with slightly drooping ray petals and a prominent pale yellow central pompom. Blooming from midsummer until frost, this mid-size coneflower has a strong upright habit with well branched stems. It is an eye-catching addition to perennial borders, prairies or cottage gardens. Can be used in fresh cut or dried arrangements.