Established in 1967, Finnish homeware company Niko was founded with the modernist intention of providing powerful interior design that champions both form and function. Bringing a contemporary update to the brand, London-based creative Blair Hodge developed Niko’s identity around the conceptual maxim ‘the future of comfort is modular.’ The collaboration embraces the company’s earnest, salient philosophy, built on strong, striking and consistent graphic elements – notably its muted Scandinavian-inspired colours and typographic choices.