Belgian card by Cox, Import/Export, no. 36. American actor William Holden (1918-1981) was called 'The Golden Boy' thanks to his first starring role as a young man torn between the violin and boxing in Golden Boy (1939). From then on he was typecast as the boy-next-door. After returning from World War II military service, he got two important roles: Joe Gillis, the gigolo, in Sunset Blvd. (1950), and the tutor in Born Yesterday (1950). These were followed by his Oscar-winning role as the cynical sergeant in Stalag 17 (1953). He stayed popular through the 1950s, appearing in such films as Picnic (1955) and The Bridge on the River Kwai (1957).