Betterment is an American financial advisory company founded in 2008 by MBA graduate Jon Stein and lawyer Eli Broverman. Betterment makes money via investment plans, financial advice packages, betterment for advisors, betterment for business, cash reserve, and checking accounts. Business Model ElementAnalysisImplicationsExamplesValue PropositionBetterment's value proposition is centered on providing a user-friendly and automated solution for...