Can books that claim to have tons of tips and tricks for you really help? I think Patricia Fry's Promote Your Book really can. I'm often weary of books like these as far too often there's either nothing really new to discover between the pages or the advice just isn't feasible. From things you should do before your book even hits the shelves to creating your own author website, from soliciting book reviews to tapping into the library market, there is plenty of helpful material for the enterprising author to be found. Highly comprehensible, the book is engagingly written without ever being dry or boring, and apart from lots of advice it also provides interesting and helpful examples by published authors. Books rarely (if ever) sell themselves if you just sit back and wait for some miracle to happen. If you're just about to publish your book, or even if you already have, you should definitely heed Patricia suggestions by choosing those activities that will work best for you personally. Mostly aimed at self-published authors I believe that every writer can gain lots from reading this book. The only downside is that it's aimed at the American market, thus there are tips included which aren't always viable for people from other regions/countries. For additional advice head over to www.matilijapress.com/publishingblog/ for a daily dose of Patricia's thoughts on book promotion and more news on writing and publishing. In short: A great how-to for every author! 4/5 stars Disclosure of Material Connection: I received this book free from the publisher through the NetGalley.com book review program. I was not required to write a positive review. The opinions I have expressed are my own. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”