In the early 1950s the founders of Marimekko, Armi and Viljo Ratia began experimenting with fabric, prints and color. A fashion show was held, showcasing the beautiful and modern prints. The couple wanted to show what every woman could look like and accomplish with her sewing machine and the playful textiles of Marimekko. The original prints were seen as the most avant garde and became a natural success among the women in Finland. When living in a habitat that's pale white and grey most of the year, being drawn to vibrant colors becomes inevitable.