A century-old cultural landmark, the San Francisco Symphony is an American orchestra that, since 1980, has been a resident at the Louise M. Davies Symphony Hall in the West Coast city’s Hayes Valley neighbourhood. Aiming to maintain the significance and artistry of the classical music genre for the institution’s rebrand, New York and San Francisco-based design company COLLINS devised a typeface and identity system that is as dynamic and flexible as it is rigorously striking and unapologetically cool. Matching SF Symphony’s sonic, experimental and indefinite practice, COLLINS teamed up with Dinamo, a Swiss type foundry renowned for pushing typographic expectation, to develop a bespoke typeface that reflects this energetic and responsive attitude.