When you create a post you: 1. Think it 2. Write it 3. Read it 4. Post it 5. Read it again 6. ...maybe even again Where's as your audience goes: 1. Swipe 2. Skim 3. Double tap 4. Scroll (or they check out the link in bio ;) ...for every six times you experience your post/message your audience only sees it once. So yeah, your content SHOULD feel repetitive to you. You SHOULD feel like a broken record. And your audience WON'T get bored. So stop saying you don't have anything to post about because