Have a hard time knowing what and when to post? While the constant updates and noise of social media can make you feel like you need to be posting, sending emails, and writing blogs every day just to stay relevant, the truth is that is not an effective strategy for sustainable success. Enter the content calendar. Back in my journalism days, the newsroom lived and died by its editorial calendar. And a content calendar is the same make-or-break for my marketing plan. And let’s be honest. It’s important to post regularly if you want to stay relevant, stand out, and move your business forward. Having a content calendar for Instagram or another platform gives you the space to determine YOUR publishing pace – one your audience can get accustomed to and that you can maintain long-term. H