Toy Shop from the "Toy Town" series of postcard cut-outs and pantins. No year, but if I had to hazard a guess, I'd say it dates from the era of the first World War, say 1916 or thereabouts. Most of the artwork in the series is signed Geo. Piper; the toy shop has no signature. Copyright: W.E. Mack, Hampstead, N.W.3. Marked No. 025; the card indicates card 025A has the roof and companion figures. (Just checked eBay, and it looks like 025A is for sale, and it is signed by the artist going by the name of Ellam. So this might be the work of Ellam, too.) This is the kind of card you wouldn't want to send through the mail! But just think of the lucky recipients, many of whom no doubt reached automatically for the scissors. I have two other Toy Town cards, Peter Pan and A Sailor, posted on my first blog two years ago: Here are other Toy Town postcard image grabs from around the internet, mostly eBay: Check out The Best Hearts Are Crunchy for more vintage postcards, including a quite beautiful post today. And thanks to Beth for hosting Postcard Friendship Friday.