By: Sagi Haviv | May 14, 2015 In 2015, Print is celebrating 75 years. Enter your work into the Regional Design Annual today for a chance to be spotlighted in the pages of our milestone annual issue. In this blog series, Sagi Haviv discusses principles of identity design as they manifest in trademarks created by his firm, Chermayeff & Geismar & Haviv. Recently a big international bank came to us asking that we design a symbol for them, as Tom Geismar had done many years before