PayPal wants you to know they are “the web’s most convenient, secure, and cost-effective payments solution.” The San Diego Zoo is “the world leader at connecting people to wildlife and conservation.” Sony ‘”is a company that inspires and fulfills your curiosity.” These are powerful vision statements. Strong vision and mission statements can be the funnel through which you make decisions and select goals. They make prioritizing tasks easier. Vision and mission statements will save you time. A vision statement is the big idea of what you are working towards as a goal. Gordon D’Angelo, author of Vision: Your Pathway to Victory, describes a vision statement as “the definable intention from which preparation is formed.” It is a mental image of what you believe is possible. Your vision expresses how you want to be perceived in the world and the legacy you want to share with others. It is deeply connected to your core values. Your vision is future-oriented. It should be concise and easy to remember. A mission statement is an action statement that reflects your vision. It clarifies (1) what you want to do, (2) who you do it for, and (3) how you do what you do. It is a broad declaration of your purpose that distinguishes you from others. Stephen […]
