All-Natural Toothpaste that is actually good for your teeth and gums! Ingredients and Benefits: Calcium Carbonate - Rebalances Oral PH, Remineralizer, and Stain Remove Baking Soda - Bad Breath Reduction and Plaque Removal Activated Charcoal - Whitening Agent, Stain Remover, Bad Breath Reduction, and Bacterial Reduction Directions and useful information: Wet toothbrush and dip into powder.