Credit from book Beloved BrandsEvery brand should have a brand strategy roadmap that includes the vision, purpose, values, key issues, strategies, and tactics. As well, it should layer in the brand idea to deliver a consistent brand across the five consumer touchpoints. To ensure you have a long-range plan everyone can follow, you should get your brand strategy roadmap down to one page. Some will also refer to this as a strategic plan, or even a strat plan. Get your long-range plan on one pageHa