Melbourne-based branding agency Motherbird have crafted boxed wine brand Hey Tomorrow’s progressive identity, asking its audience to be ‘Forward-Drinking’ by questioning their environmental impact. “Hey Tomorrow is all about creating a future of sustainable drinking,” Creative Director Jack Mussett tells us, championing boxed wine as the more environmentally-friendly alternative to its bottled counterpart, “through clever packaging, reduced carbon emissions and longer lasting wine.”
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Boxed wine has its notorious connotations. You know, the ramen-noodle-eating, broke college student on a budget kind of vibe, and don’t even get us started on Franzia moms and dads. However, one might also say it’s the Capri Sun for adults, and its presence adds a sense of comfort and familiarity to consumers. And hey, […]
The International Organization for Standardization (ISO) is an independent and non-governmental organisation that develops and publishes reliable and high-quality International Standards, ensuring that global products and services align with specific health, safety and quality requirements. However, in a somewhat ironic twist, despite ISO’s meticulous approach to their work, their pre-existing brand system was feeling disorganised.
An international destination, the Chapel Street Precinct is a commercial, residential, cultural and tourist area in Australia. Located in the Melbourne suburb of Prahran, the hub is made up of an enthusiastic and diverse bunch of local business people whose goal is to foster community spirit while creating a sense of pride and place. They
