About New Idea New Idea has been Australia's most loved weekly magazine for women for more than 110 years, reaching over 2 million readers each week. Every issue of New Idea is full of fascinating features, the latest celebrity news, practical and delicious recipes and interesting real-life stories, as well as up-to-the-minute fashion, health and beauty advice. Now you can have this iconic Aussie magazine delivered straight to your mobile device in digital form – whenever you want it and wherever you are.