Qualcomm’s isn’t really a brand that figures prominently into the average person’s understanding of the mobile space, and that’s exactly the issue that the San Diego-based semiconductor company is trying to tackle in its newest and most prominent CES keynote to date. Cringeworthy introduction aside (facepalm material as far as the eye could see), Qualcomm CEO Paul Jacobs took the stage to announce some big changes to its Snapdragon line of mobile chipsets.