Cake Boy! I got the opportunity with The JonnyCakes from Netflix 'Is It Cake' @thejonnycakes on his new branding! The new brand identity visually represents Jonny's comedic take on hyper-realistic cakes & his online silly-goose comedy sketches 🍰 We were inspired by Betty Crocker’s recipe books from the 80s/90s taking it’s retro look, collaged imagery & funky, retro type as the base of the inspiration - all with a modern & fun twist.