ULTIMATE ERGONOMIC HEAD AND NECK SUPPORT: The pillow creates a cocoon-like holding effect that soothes and reassures the baby while helping to promote healthy skull development and proper head shape HELPS PREVENT FLAT-HEAD SYNDROME (PLAGIOCEPHALY): Pediatrician designed to distribute pressure evenly over the skull while the baby lies on their back, which helps the baby develop the proper head shape BEAUTIFUL AND BENEFICIAL DESIGN: The patented tilt and heart-shape of the Lovenest’s memory foam covered with soft, luxurious, breathable cotton fabric, provides style and comfort PORTABLE AND EASY TO USE WITH ALL YOUR BABY GEAR: Can be used from birth as an insert for a bassinet, swing, bouncer, baby gym, stroller and more to maximize the head and neck support babies need EASY TO CLEAN: This pillow is machine-washable