share is a social start up from Berlin with the mission to make the world a better place by turning simple consum decisions into social actions. For every purchase a share consumer makes, the company is giving away an equivalent product to a person in need. They even allow their costumers to observe where exactly their donation goes by using a tracking code on the back of the pack – no matter if it is food, water or hygiene products. They call it the 1+1 principle. With their product portfolio growing faster and faster, share decided to relaunch their packagings to highlight this beautiful message even more.