There was a rich supply of user research at WebJunction, and all I had to do was harvest it. I viewed recordings of usability tests, where participants conducted tasks with paper prototypes of the new interface. I interviewed WebJunction employees and subject-matter experts. I looked over the quantitative and qualitative data from a 2007 survey that WebJunction conducted with users. I also tapped into a few other sources, but my favorite was the WebJunction discussion boards. Since WebJunction's initial launch in 2003, users had been voicing opinions and making comments on a variety of topics, such as why they chose to enter their profession, or what they would like to see on WebJunction in the form of services (the persona quotes are pulled directly from the forums). In order to organize this research into an actionable user-centric decision-making tool, I created personas. Rosa emerged as a primary persona, based on the business needs of my design and audience characteristics I had aggregated. In addition to my literature research, Todd Zaki Warfel's presentation on data-backed personas at the 2008 IA Summit was extremely informative. Although I wasn't able to attend the Summit, I was creating these personas around the time that podcasts and slide decks from the conference were posted online. Luckily, both aspects of his presentation were accessible, because I found it very helpful.