As much as we might rave about the importance of taste, the fact of the matter is that we’re also very visual creatures—the better a meal or a food product looks, the more likely we are to try it. On the flip side, if something looks unappetizing like it was cooked in an iron pot in the ninth circle of hell by a gastronomic demon, we’re likely to say, “Are you friggin’ kiddin’ me? Do I look like a troll with no standards?”