The Purpose, Vision, Mission workbook will help you define three key brand foundation pillars into catchy, memorable statements. Your purpose, vision, and mission statements are three of the most simple and effective governance tools you can have. Knowing your company's purpose, vision, and mission, and more importantly, infusing it into your decision-making, is the first step to helping you or your team get clear on the north star for your brand. What’s Included: 20 page PDF Definition of a purpose statement. Definition of a vision statement. Definition of a mission statement. How to craft inspiring purpose, vision, and mission statements. Why these statements are foundational. Real example statements from past MOTTO® projects. Exercises to define your purpose, vision, mission. Fill-in-the-blank templates.