The 1970s are famous for bell-bottoms, roller skates, and disco balls, but it was also an era of progressive cultural change and technological innovation. Along with portable cassette players, the first digital wristwatch, and Apple Computer 1 (Apple’s earliest product), new devices for typesetting were introduced. The Letraset and the Visual Graphics PhotoTypositor techniques emerged and provided greater freedom for designers. Creatives began breaking the conventions of typography with more ir