Face masks… The broad term that has become synonymous with self care! May be easy to see them for the relaxing ritual they are, but harder to understand exactly how they work on the skin. We're here to breakdown your favorite pastime and the benefits that extend far past relaxation. What is a face mask? Like your daily cleanser, serums, and moisturizers, face masks are another vehicle to transport active ingredients to best nourish and improve your complexion. When you apply a mask to your skin and let it sit, it becomes “occlusive” meaning it binds to...