He called the presentation “the musical accompaniment of design.” In 2011, Steven Heller wrote about Rand’s working with Steven Jobs on the NeXT logo in his book Design Dialogues. What I appreciate most about Heller’s book is this brilliant exchange, “Actually, I assumed that Steve Jobs, the founder of NeXT and the man behind the Apple computer, liked cute things, like the Apple logo in rainbow colors with a bite taken out of it. I was told that the reason it was called Apple