In today's fast-paced digital era, consumer behavior is constantly evolving, especially in the world of fashion and apparel. As technology continues to advance, the way we shop for clothing has drastically transformed. This article aims to explore the consumer behavior trends in the luxury apparel industry, specifically comparing e-commerce with traditional retail. By understanding these trends, luxury apparel brands can adapt their strategies to meet the changing demands of their target audience and thrive in the e-commerce era.