👏Using 👏keywords 👏 is 👏 not 👏 enough 👏 SEO is about more than just optimising towards keywords. You need to look at SEO from a wider lens. You also need to consider the number of sites that currently link to your website aka backlinks. You also need to consider how easy your site is to use. Do you have any broken links? Does your site load quickly? Does it look good on mobile? These are all things that Google considers when deciding how to rank your website.