Mad About You was an NBC sitcom mainstay in the 1990s. While it sometimes lingered in the shadows of sitcom juggernauts Friends and Seinfeld, it was very successful in its own right. It followed the lives of Paul and Jamie Buchman (Paul Reiser and Helen Hunt), newlyweds living in New York City. Reiser and executive producer Danny Jacobson, who got married within weeks of one another and had similar discoveries about married life, developed the show together.