Twitter marketing involves using Twitter to promote a brand, engage with an audience, and drive growth. Key strategies include optimizing your profile, sharing valuable content, using hashtags, and maintaining a consistent posting schedule. Engage with followers by replying, retweeting, and participating in Twitter chats. Use Twitter Ads to promote tweets and target specific demographics. Monitor performance through Twitter Analytics and adjust strategies based on data. Benefits include real-time engagement, increased brand awareness, and valuable customer insights. Effective Twitter marketing helps build strong customer relationships and enhances your online presence.