The Care Bears are a set of characters created for American Greetings by its character development division, Those Characters from Cleveland. After they developed Strawberry Shortcake, American Greetings CEO Morry Weiss picked Jack Chojnacki and Ralph Shaffer to lead a separate character development subsidiary. They named it Those Characters from Cleveland. TCFC was chiefly responsible for the development of the Care Bears franchise. TCFC kept their production of the Care Bears a closely guarded