Unlocking change for leaders and organisations We’ve taken one our most popular workshop tools and made it accessible online. The tool is really a killer asset for everyone who wants to build a meaningful brand or organization – and avoid the usual pitfalls of a grandstanding purpose platform. It keeps you focused on the change you can enable – and is a proven way to not only drive behavior change, but also unlock sales. The tool gives you a step-by-step approach and guides you along the way with relevant questions. In the tool you get: The Arrow The WHO Void Unlock the WHO How to shape a transformative promise Examples of promises Questions to ask yourself Complimentary reading: Get the book “The Hero Trap” or the PDF “The Brand Transformation Tool”